Is my competition increasing?
Are my customers getting harder to please?
Are my margins getting squeezed?
If you answered “yes” to any of these questions, chances are you need to do some research and planning! Many of today’s business failures arise not from poor sales people or shoddy products but from a failure to understand and satisfy their customer’s needs.
The key to business success is the identification of key markets and the determination of the critical success factors required to properly attack those markets. There is no doubt that we are approaching a completely market driven business climate were the customer is in control. Companies can no longer function on the old premise of “design it first and worry about selling it later“. Our customers are placing enormous demands on us and we need to proactively respond to those changing demands. At Bull’s Eye Marketing we realize how critical, accurate, and timely research is to the continued success of your business. Our experienced staff will work with you from the initial determination of the proper research tools through the analysis and implementation of the results.
Expert Market Research Services
Bull’s Eye provides full turnkey research on a variety of common business issues including:
- Analyzing the competition
- Current and future customer needs analysis
- Competitive benchmarks
- Market acceptance for new products, promotional strategies, advertising campaigns
- Deciphering current market trends
- Evaluating effectiveness of current advertising or promotional strategies
- Customer satisfaction analysis
- Establishing and maintaining research panels
Or, if you only need part of your research needs fulfilled, we can assist you in:
- Focus group site and participant selection
- Direct mail assistance – list acquisition, organization, or mailing
- Questionnaire development
- Phone interviewing
- Secondary data acquisition
Let Dan explain it to you how the pros do it!